“The older audience have not stopped spending!” according to Junior Taylor of Turnkey Productions as he cleared the air on the thrust to lure younger fans to the 15th staging of Jamaica Jazz and Blues festival.
“I think the reality of it is that each group is changing because 15 years ago young people then were 25 or 30 year olds who came to Jazz. They are now much older than that so instead of only catering to them alone we’ve still had to be offering entertainment to youths of today” Taylor noted in an interview at the launch of Jamaica Jazz and Blues festival at the Palmyra Resort and Spa in Montego Bay.
The American rock band Maroon 5 is expected to make their debut at the music festival on Friday, January 28. The quintet, who has a huge international following of young fans, are best known for their hit singles This Love, She Will Be Loved, Harder to Breathe, Sunday Morning, Makes Me Wonder.
“With every passing year the span of audience being catered to is growing. So a Maroon5 allows us to interact with the younger audience whom we will develop and continue a relationship for the next 15 years” Taylor further added.
Maroon 5 have won three Grammy Awards and have sold over 15 million albums worldwide. Their third album Hans All Over is now out.
With the introduction of this band, Taylor noted that it is not that the older folks are not spending but just that “Turnkey wants to ensure that there is a very good balance between the two so that we don’t upset the people who has been supporting us over the years but encourage the young people to support us”.
The Gleaner-sponsored Jamaica Jazz and Blues festival runs from January 23-29. The festival will see the likes of Ron Isley, Diana King, Brenda Russell, Alison Hinds, Phil Perry and Paul Peress on Thursday night. Friday night will see the multi-platinum group Maroon 5, Regina Belle, Tavares, SWV and Richie Stephens. The final night on Saturday patrons will be treated to Natalie Cole, Air Supply, Laura Izibor, Committed, Silver Birds Steel and Orchestra.
Aaaaaawesome. I wish we had something like this here, but nooo sir, let's have only pop music.
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call Jamaica