The United Kingdom reconnected with Jamaica through entertainment with the inaugural staging of BritJam in Jamaica’s tourism capital, Montego Bay.
Dubbed the ‘Ultimate Spring Break Party’, BritJam was successful in its efforts to marry entertainment with tourism as the organizers encouraged over 300 British nationals to come, eat, and party in Montego Bay for an entire week .
Brit Jam 2010 kicked off on Monday March 8th with a Welcome Party at Twisted Kilt which then followed an entire week of theme parties along the Hip Strip (Gloucester Avenue) including Catamaran Cruise parties. However, BritJam climaxed on March 14th when Vybz Kartel, Ding Dong and Bugle invaded Aqua Sol Theme Park in the second city at the BritJam Fantasy Island (Grand Escape) party.
The eight days worth of non-stop partying in Montego Bay was intentionally done according to one of the organizer Gay Loi of the United Kingdom to boast arrivals from the UK and to reposition Montego Bay as a party city for locals and tourist alike.
“In Negril during the summer you have the ATI and RTI parties but there is nothing in MoBay during the spring break period so we thought it was necessary for the tourism capital to be restored to the its former glory when the town was abuzz with spring break activities and that what we are trying to do with Brit Jam” Loi explained.
She added that through the success of this year’s staging, BritJam will become an annual event with the intention of pulling even more tourist from the UK to the island. Loi concluded that “when there are more tourists it is good for the economy so we are satisfied with the first staging, there were a few glitches here and there but that’s all apart of the process in developing this into a solid annual event”.
Good.
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